Your next client is asking AI, not Google.
It is naming somebody. It should be you.
The check is free: three questions and your email, about a minute, no card and no call.
Nothing about your practice changed. The first question did.
For twenty years the first move was a search box and a list of ten links. The person picked from the list, and the list was long enough to include you.
Now a lot of people type a whole sentence instead and get back one paragraph with two or three names in it. There is no page two. There is the answer, and then whatever that person does next.
You did not lose a ranking. You lost the step in the middle, the one where the list used to have room for you.
If your schedule has softened and nobody could tell you why, this is one of the reasons worth ruling out. If your schedule is full, it is still worth knowing whose name comes back when someone asks.
How an AI decides which practice to name.
An engine assembles its answer out of whatever it can quote.
It quotes content that is already shaped like an answer. Most independent practice sites we read are written as brochures, so there is nothing in the right shape to quote, no matter how good the work is. The engine reaches instead for the hospital system, the directory, or the firm across town that happens to have a page answering that exact question.
What most practice pages say
“Our board-certified team offers comprehensive sinus care using the latest minimally invasive techniques.”
What an engine can quote
“Do you take Blue Cross? Yes. We are in network with BCBS PPO and Blue Care Network, and we file the claim for you.”
- 01 The question gets asked.
- 02 The engine looks for something it can quote.
- 03 Whoever wrote it gets named.
The trade calls this work answer engine optimization. Some people call it AI visibility. The name matters less than being in the answer.
AEO for regulated industries is the whole of what we do. A restaurant can experiment with what it publishes. A psychiatrist, a bankruptcy attorney and a fiduciary cannot, because a licensing board reads every word they publish.
That is why your firm is not showing up on ChatGPT. There is nothing on your site in a shape it can quote.
We read what the engines say about you. Then we fix what they read.
First we ask. We put the questions your clients actually ask to five engines: Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude. Nineteen questions, in the order a client moves through them, and every question and engine pair runs five times over. You get the answers word for word, including the names that came back instead of yours.
Then we build. We write the answers your site is missing, grounded only in what you already publish, in the structure engines read. You paste them in once.
Ask the same engine the same question twice and you can get two different lists. So we never hand you a single naked number. Every report gives a range with a floor, and every engine gets its own line, because they read different sources and answer differently.
On the monthly product we go further. Every fifth question is held out and deliberately left unworked, as a control. If your worked questions and the untouched ones move by the same amount, that is weather. Our monthly report carries a sentence no vendor wants to publish. When the ranges overlap, or the held-out set moved with the worked one, the report prints this, with the word “yet” added when the number held or rose:
We do not believe this is real movement.
You can read it in the published sample.
If you are comparing us to a dashboard vendor, the whole table is further down this page.
Start with the one-minute version.
Tell us your specialty, your practice name and your city. We put a real question to a live engine right then, show you the answer on the next screen, and email you a copy. Including who it named instead of you.
Read it as a sample. One engine, one question, one day. That is enough to see the shape of the problem and too little to draw a conclusion about your business, and we are not going to pretend otherwise. The full read is five engines and nineteen questions, and it is there when you want it.
“Someone in Detroit, MI is looking for a dermatology practice. Which local practices would you recommend, and why?”
That is the question, in the words a person would use. What we actually send adds formatting instructions telling the engine to answer in plain sentences instead of a table, so the answer is comparable from run to run. We are not dressing up the question, we are stopping the engine from dressing up the answer.
Three questions and your email. Free, about a minute, no card and no call.
Start free. Then take one step at a time.
Every price is on this page except one: AEO Standard Certified is scoped on a call. There are no retainers. The monthly product bills until you cancel it, and you can cancel at the end of any month.
We ask one live engine about your specialty in your city, show you the answer, and email you a copy. About a minute.
Five engines, nineteen questions, every answer word for word, and your named-in rate as a range with a floor rather than one number that moves on its own.
Want the Google side too? Search and Ask Workup · $449. The demand you are absent from, your listings and schema, your reviews and the local pack. Add-ons from $29, extra locations $99 each up to five.
The questions your clients ask, answered on your own pages, with the FAQ schema and structured data underneath. Ready to paste.
Rather have it done for you? The Foundation · $1,495 fixed, or $2,995 with your practitioners named and registry-checked.
The same read every month against the held-out control set, with a verdict on whether anything actually moved. Cancel any time.
When you want to be held to it: AEO Standard Certified. The top rung, scoped on a call.
Read a whole one first.
Four complete sample reports, redacted, no form and no email.
The whole market on one table.
Dashboards, local trackers, link sellers, and us, against what this work actually has to do. You are welcome to check any of it.
| What it takes | Enterprise dashboardsSemrush · Ahrefs · Profound · Peec | Local trackersBrightLocal · Local Falcon | Link sellersaudit shops · citation packs | AEOptimthe four reports |
|---|---|---|---|---|
| Show the questions askedEvery prompt, in the order a client travels | ||||
| Show the answers, verbatimRead exactly what the engine said | ||||
| Call real vs noiseRepeated runs and a verdict, never one lucky answer | ||||
| Name the practitioner, registry-checkedNPI, state bar, CRD | ||||
| A deliverable, not a dashboardA report you read and keep, not a login | ||||
| YMYL rules built inMedical, legal, wealth, and mental health, compliance first |
Filled ring: does it. Hollow ring: partly. Dash: does not. Assignments from our published market research, argued in the open like everything else. Every report page carries its own deeper comparison, and the full sample reports are open: the report, the Workup, month two of Living, a full Answer Kit.
What people ask us first.
My patients are older. They are not using ChatGPT.
Forty-seven percent of patients now use AI to help find a doctor, up from thirty-one percent at the end of 2025. In a year it went from a third to nearly half. Source: rater8 patient survey, reported by TechTarget, 2026.
I already pay somebody for SEO.
Keep paying them. Ranking decides where you sit on a list of ten. This decides whether you are one of three. There is no page two in an AI answer, and the two jobs do not substitute for each other. The Workup covers both halves on purpose, because in our experience most practices still get real business off the list.
Is this just schema markup?
Schema is part of it and it is the easy part. Schema tells an engine what a page is. The answers on the page are what it can quote, and writing them is the work. The schema makes them legible.
How do I know your number is real?
You do not, unless we show the method, so we do. Every figure comes as a range with a floor. Every engine gets its own line. The monthly product runs a held-out control set, so we can tell you when a change is weather. And the four sample reports are public, with the method left in, so you can check our arithmetic before you buy.
This block is an Answer Kit. Same structure, same FAQPage schema underneath, written the same way we would write yours.
Find your field.
Four regulated fields and fifty-one specialties. This is what AEO for regulated industries covers, specialty by specialty, because the questions are not the same and neither are the answers.
AI visibility for medical practices
Thirteen specialties
AI visibility for law firms
Ten specialties
AI visibility for financial advisors
Ten specialties
AI visibility for mental health practices
Eighteen specialties
Find out before you decide.
One question, one engine, about a minute. Either your name comes back or somebody else’s does, and you will know which.
Three questions and your email. Free, about a minute, no card and no call.
Rather talk it through first? Get in touch.